Paul Greenberg, CRM industry influencer and the author of the bestselling ‘CRM at the Speed of Light’, speaks about the benefits of merging BPM & CRM, and explains in what way business processes help to fill the gap between information storage and its effective usage.

Paul Greenberg outlines two major areas where business process management is critical for business: one is institutionalizing best practices and the other one is providing repeatable processes to improve time and cost-effectiveness.

Watch the video to learn more about when business process management has really deep value.

Click this link to see the video interview: Paul Greenberg