A cursory glance through trip advisor and you commonly see two types of review; the bad and the brilliant. The plain old good – not so much. Why is this? People tend to review products or services with passion, and if they don't have strong feelings about something, they are not inclined to … [Read more...]
How to Select the Right CRM for Your Email Marketing Needs
Email is among the most powerful online marketing tools out there; for many marketers, email marketing trumps PPC and offline marketing. The reason is simple; email marketing lets you reach qualified prospects repeatedly, emails allow you to nurture leads like no other form of marketing. Leads from … [Read more...]
Why You Should Not Build a Mobile Application for Your Channel Partners
It seems every five years or so there is a buzz in the channel about a new way to engage your channel partners, communicate with them more effectively and “stay top of mind”. In the last two years, mobile apps for your channel have been the latest fad. But the reality is falling short of the … [Read more...]
CRM horror stories and how to avoid becoming part of the 75% failure sequel
Once upon a time (or in the late 80s to be specific), someone invented the CRM system. Back then, it was referred to as ‘database marketing’ and although countless organisations jumped on board to start collating data, they simply hadn’t the resources to retrieve any actual conclusions from it or … [Read more...]
Struggling with CRM – Time for a strategy rethink
If one were to succinctly summarize the very real struggle that CRM companies are faced with today; it would be termed as haplessness in dealing with the tons of data that their systems churn out daily – a regular uphill task in sifting out qualitative information from quantitative data. … [Read more...]
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