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The Importance of Extraordinary: why good customer service is not enough

April 21, 2016 by Gareth Cartman Leave a Comment

A cursory glance through trip advisor and you commonly see two types of review; the bad and the brilliant. The plain old good – not so much. Why is this? People tend to review products or services with passion, and if they don't have strong feelings about something, they are not inclined to … [Read more...]

Kategori: Customer Care, Customer Experience Management Topik: CRM, customer experience, data management

How to Select the Right CRM for Your Email Marketing Needs

April 13, 2016 by Aina Neva Fiati Leave a Comment

Email is among the most powerful online marketing tools out there; for many marketers, email marketing trumps PPC and offline marketing. The reason is simple; email marketing lets you reach qualified prospects repeatedly, emails allow you to nurture leads like no other form of marketing. Leads from … [Read more...]

Kategori: Technology, ThinkAboutCRM.com Topik: content marketing, CRM Guide, CRM Software, CRM strategy, crm system, Inbound Marketing, Marketing, Social CRM, Technology, web based crm

Why You Should Not Build a Mobile Application for Your Channel Partners

June 14, 2014 by admin Leave a Comment

It seems every five years or so there is a buzz in the channel about a new way to engage your channel partners, communicate with them more effectively and “stay top of mind”. In the last two years, mobile apps for your channel have been the latest fad. But the reality is falling short of the … [Read more...]

Kategori: ThinkAboutCRM.com Topik: CRM Software, web based crm

CRM horror stories and how to avoid becoming part of the 75% failure sequel

May 12, 2014 by admin Leave a Comment

Once upon a time (or in the late 80s to be specific), someone invented the CRM system. Back then, it was referred to as ‘database marketing’ and although countless organisations jumped on board to start collating data, they simply hadn’t the resources to retrieve any actual conclusions from it or … [Read more...]

Kategori: CRM Articles, ThinkAboutCRM.com Topik: CRM, customer experience, experience, initiative, system

Struggling with CRM – Time for a strategy rethink

April 14, 2014 by admin 1 Comment

If one were to succinctly summarize the very real struggle that CRM companies are faced with today; it would be termed as haplessness in dealing with the tons of data that their systems churn out daily – a regular uphill task in sifting out qualitative information from quantitative data. … [Read more...]

Kategori: ThinkAboutCRM.com Topik: CRM, CRM articles, CRM Guide, CRM strategy

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Editor’s Pick

The Importance of Extraordinary: why good customer service is not enough

How to Select the Right CRM for Your Email Marketing Needs

Why You Should Not Build a Mobile Application for Your Channel Partners

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