Email is among the most powerful online marketing tools out there; for many marketers, email marketing trumps PPC and offline marketing. The reason is simple; email marketing lets you reach qualified prospects repeatedly, emails allow you to nurture leads like no other form of marketing. Leads from … [Read more...]
Why You Should Not Build a Mobile Application for Your Channel Partners
It seems every five years or so there is a buzz in the channel about a new way to engage your channel partners, communicate with them more effectively and “stay top of mind”. In the last two years, mobile apps for your channel have been the latest fad. But the reality is falling short of the … [Read more...]
CRM – A new idea?
How CRM has gone from a way of acting, to a type of software and back to an ethos. Ask any business salesperson or manager what CRM is and chances are you will get an answer which makes some reference to a piece of software a company uses to facilitate sales and track calls etc. within the … [Read more...]
