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CRM horror stories and how to avoid becoming part of the 75% failure sequel

May 12, 2014 by admin Leave a Comment

Once upon a time (or in the late 80s to be specific), someone invented the CRM system. Back then, it was referred to as ‘database marketing’ and although countless organisations jumped on board to start collating data, they simply hadn’t the resources to retrieve any actual conclusions from it or … [Read more...]

Kategori: CRM Articles, ThinkAboutCRM.com Topik: CRM, customer experience, experience, initiative, system


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