An area that has recently exploded in terms of CRM, is customer service delivered via social media platforms such as Facebook and Twitter. A recent survey commissioned by Lightspeed Research in the UK found that the majority of customers attempting to contact organisations via these channels are … [Read more...]
Is CRM on Google's Horizons?
Google has achieved much of their fame from their position as the leading search engine on the Web. However, the success of the Google Apps has positioned them as a contender in the enterprise apps world as well. Initially, the apps were targeted at personal productivity and collaboration - Gmail, … [Read more...]
Sales is a human activity. Will social media change this?
Sales is about decisions, which are not rational but colored by emotions as we know by experience. I grew up selling coffee in a remote area of Brazil when I’ve intuitively learned that telling my story would help to connect with my customers and improve my sales performance. My passion for … [Read more...]
What is Social CRM?
Social CRM, or Social Media Customer Relations Management, is a hot topic today. Customer relations of course are nothing new. Social media customer relations are by no means a replacement of traditional CRM, rather they are the evolution of it. It's not a fad or a new marketing scheme. Social … [Read more...]
A Case for Social CRM
Social CRM has gone from vaporware to one of the most buzzed about terms in the enterprise software market. Take a quick look at Google Insights for Search and you will see that the term's popularity has increased exponentially over the past few years. Paul Greenberg, the recognized thought leader … [Read more...]
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