Social media can be used to boost CRM and is known as Social CRM. Here are some ways any business can incorporate social media into their current CRM efforts. Personal Connection Personally connecting with customers is an integral aspect of CRM. A great way to do this is to note personal details … [Read more...]

There’s no getting around it, social media is changing CRM in big ways. Social media allows consumers to spread their thoughts about different companies, their products, and their customer experiences. Whether it’s a blog, a tweet, or a message on a FaceBook wall, consumers are making … [Read more...]