Despite whether management loves it and the funding is available, a CRM system can only be as effective as the people who are using it. Though after purchasing a CRM solution it is crucial for there to be management buy-in and support, it is even more important for the sales team to use it and like … [Read more...]
What You Need to be Successful at Social CRM » Agile Business Logic (A response)
This is a response to the post: What You Need to be Successful at Social CRM » Agile Business Logic originally found at agilebusinesslogic.com (Original post follows) ------------------------------------------------------------------------ No, I’m not going to talk about technology or … [Read more...]
The Impact of Social Media on CRM
With hundreds of millions of people accessing the variety of online social networks, the world’s ability to connect and share is limitless. From a business standpoint, being able to enter the informal networks that prospective, past and present clients reside in has allowed companies to create … [Read more...]
The Difference between a CRM System and a CRM Strategy
The key ingredient for the perfect CRM recipe is that of a well-thought-out strategy. Though comparing CRM to a recipe might not align itself perfectly, the main point to be highlighted here is that fact that without a clear vision and direction, one’s CRM deployment WILL fail. Before … [Read more...]
Is the S in Social CRM about Social Media?
I have pondered long and hard on Wim Rampen's (@wimrampen)blog of a couple of months ago ; 'The S in Social CRM is not about Social Media' and guess what, despite playing devil's advocate as much as possible I find myself drawn back to his inevitable conclusion – he is spot on! … [Read more...]
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