Email is among the most powerful online marketing tools out there; for many marketers, email marketing trumps PPC and offline marketing. The reason is simple; email marketing lets you reach qualified prospects repeatedly, emails allow you to nurture leads like no other form of marketing. Leads from … [Read more...]
Tips for Managing your Clientele during the Winter Holidays
The importance of good communication with clients is key, and a big secret in the corporate world is that the lifeblood of any business is client relationship management (CRM). Sometimes keeping open lines of communication with clients can be tricky, however. As the winter holidays approach, it can … [Read more...]
Social Media the New Driving Force Behind CRM
The advent of social media has thrown up so many new opportunities and even more new challenges for businesses, that it can be hard for companies to know where to start. In a survey by IBM Institute for Business Value, they discovered that although 79 per cent of companies have social networking … [Read more...]
Video Interview: Paul Greenberg about the Benefits of Merging BPM & CRM
Paul Greenberg, CRM industry influencer and the author of the bestselling ‘CRM at the Speed of Light’, speaks about the benefits of merging BPM & CRM, and explains in what way business processes help to fill the gap between information storage and its effective usage. Paul Greenberg outlines … [Read more...]
A New Rising for CRM
We're at the end of web-based SaaS CRMs. It's old news. There are "me-too" products everywhere all offering a variation of what each do. The CRM market - despite recent tremors being made with social - is in need of innovation. I predict a riot. A joined up, interconnected riot. Whilst APIs … [Read more...]
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