We’re a nation of talkers. We talk all day – or type – on Twitter, Facebook, e-mail, and at the water cooler. Communication has become the crux around which we build our lives – and our technologies. But somehow we’re still getting it wrong. Our attentions wander, and businesses around the world … [Read more...]
A Definition Of Major Account Management
Major Account management is not a single act, but a series of actions which link together to produce a powerful, professional and profitable result. There are two ways of looking at this process. One is to examine each element of Major Account management; the other is to create a model which can … [Read more...]
How long does it take CRM to reply?
Internet giant, Yahoo, apparently takes a long time to reply to a customer’s request for email account assistance if at all. Huh? Yep. That’s the gig it and all the other major free email services appear to operate. Each free email service operator takes customer registration data (and subsequent … [Read more...]
Top 3 Reasons Why You Should Market Using Presentation Folders
A presentation folder’s ability to influence your prospective client’s decision during presentations cannot be underestimated. If you’ve been doing presentations for a while now, you’ve probably seen how your prospect’s facial expression changes when they see the folder. The thing there is, the … [Read more...]
A New Rising for CRM
We're at the end of web-based SaaS CRMs. It's old news. There are "me-too" products everywhere all offering a variation of what each do. The CRM market - despite recent tremors being made with social - is in need of innovation. I predict a riot. A joined up, interconnected riot. Whilst APIs … [Read more...]
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