What is Marketing Automation? In layman’s term, marketing automation refers to programs or software used by companies to automate sales and marketing tasks that normally takes time when done manually. For many years now this method of automating repetitive tasks has been part of many companies … [Read more...]
What Are The Two Most Critical Challenges Facing Marketers?
For those of you who view me as a customer service expert, you might be surprised to know that I have an avid interest in marketing and most of my work over the last 10 years has been with, and continues to be with, marketers and the Marketing function. So in this post, I am going to address what I … [Read more...]
Inbound Marketing – Benefits are Many!
The benefits offered by inbound marketing for the businesses are many. Due to this reason, now most of the businesses are looking forward to take advantage of inbound marketing. The cost factor associated with this marketing method is also less. It is also making such marketing method a highly … [Read more...]
Social CRM and Its Place in the Sales Process
Even though Social CRM is still a new concept gaining traction in the sales world; it is a trend that cannot be ignored. Social CRM is changing the way that businesses not only conduct business, but also how they understand their target markets and engage with customers. Social CRM is not all … [Read more...]
Is Customer Service the New Marketing
At one time, marketers could rely on print and television advertising to add that patina of magic to their product. Customers didn't have many other venues for comparing brand image, so they were more likely to believe what companies said about themselves. Times have changed. Now, we have Yelp, … [Read more...]
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