It doesn’t work if you fill up the tank with petrol when your car runs on diesel. It doesn’t work to turn up at a nightclub and expect to get peace-quiet. It doesn’t work to drive down the wrong side of the road at a busy time when there are lots of cars on the road and expect no problems. It … [Read more...]
Social CRM and Its Place in the Sales Process
Even though Social CRM is still a new concept gaining traction in the sales world; it is a trend that cannot be ignored. Social CRM is changing the way that businesses not only conduct business, but also how they understand their target markets and engage with customers. Social CRM is not all … [Read more...]
Customers are Assets. Have You Totally Lost Sight of your Humanity?
It occurs to me that whilst the words have changed the speakers who speak “Customers are assets.” continue to be gripped by the same old paradigm, the same old way of being-in-the-world. And it occurs to me that one makes little headway in cultivating genuine customer loyalty if one continues to be … [Read more...]
The Antidote to CRM – The results of our 2012 email responsiveness research
The goal of CRM is to create and nurture the customer conversation, which takes place in bite-sized chunks. A message, an offer, a question, an answer. The arc of the conversation leads to satisfaction and revenue, unless it is derailed. A message, an offer, a question, but no answer. Not a rude … [Read more...]
7 Reasons why SharePoint is the Right Platform for CRM
It's wise to economize, so why not use what you already have? When coupled with CRM software, your company can unleash the full potential of SharePoint – and transform it into a CRM powerhouse. 1. SharePoint is Popular IT professionals love SharePoint because it helps them cut training and … [Read more...]
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