There’s no getting around it, social media is changing CRM in big ways. Social media allows consumers to spread their thoughts about different companies, their products, and their customer experiences. Whether it’s a blog, a tweet, or a message on a FaceBook wall, consumers are making … [Read more...]
CRM and web 2.0
The spread of broadband has made internet ubiquitous and provided people with a platform that is so powerful that all other media channels have been forced to take cognizance of it. Businesses too have been affected by the wave of what is termed Web 2.0. Web 2.0 is essentially a phenomenon in which … [Read more...]
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