A cursory glance through trip advisor and you commonly see two types of review; the bad and the brilliant. The plain old good – not so much. Why is this? People tend to review products or services with passion, and if they don't have strong feelings about something, they are not inclined to … [Read more...]
CRM horror stories and how to avoid becoming part of the 75% failure sequel
Once upon a time (or in the late 80s to be specific), someone invented the CRM system. Back then, it was referred to as ‘database marketing’ and although countless organisations jumped on board to start collating data, they simply hadn’t the resources to retrieve any actual conclusions from it or … [Read more...]
Struggling with CRM – Time for a strategy rethink
If one were to succinctly summarize the very real struggle that CRM companies are faced with today; it would be termed as haplessness in dealing with the tons of data that their systems churn out daily – a regular uphill task in sifting out qualitative information from quantitative data. … [Read more...]
#Trending in 2014 – our top 5 CRM systems
The top CRM systems trending in 2014 Embellishment, exposed midriffs, monochrome and wanderlust. These are the predicted fashion trends of 2014 but what’s the latest in vogue CRM? And how can you fashion them into your own business with confidence, knowing that they’re not just industry fads that … [Read more...]
The Value of Communication in CRM User Adoption
We’re a nation of talkers. We talk all day – or type – on Twitter, Facebook, e-mail, and at the water cooler. Communication has become the crux around which we build our lives – and our technologies. But somehow we’re still getting it wrong. Our attentions wander, and businesses around the world … [Read more...]
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