The focus of all modern management thinking, and strategic business practice, has to be the customer. Keep your customers happy and your sales will continue to soar - neglect them, or take them for granted, and your bottom line will suffer accordingly. To respond to a customer who has a legitimate … [Read more...]
How To Convert Customer Complaints Into Customer Referrals
It’s a mistake to think that, because a customer has expressed dissatisfaction with your product or service, they will not come back to you. They won’t return if you handle the situation badly. However, some of your most vociferous complainers could become your most loyal customers, … [Read more...]
Eight Rules for Customer Connections
Customers are favorably attracted to organizations when they get an emotional connection. This means heart-touching encounters filled with spirit, caring and a positive attitude. Whether in line, on-line or face-to-face, customers recall the experience long after they’ve forgotten you met … [Read more...]
Customer Service – Everyone Must Pay A Part
Directors and Management often see Customer Relations as the affair of a ‘Complaints Department’, whilst they get on and run the business – which is a form of warfare carried out against the irritating habits of customers seeking fair treatment, a fair deal or equality of … [Read more...]
Let’s Get Specific: 9 Real-World Ways to Reinforce the Importance of Customer Service
1. Continue to get to know customers. You can't know too much about your customers. Survey them, call them, find ways to see the company through their eyes, use reports to study customer habits and trends. Think of them as exotic wild animals you're observing like David Attenborough. Divide … [Read more...]
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