Ask a colleague to define the customer and they will probably say ‘Someone who buys from us.’ What about internal customers? Colleagues, other departments, branches, suppliers? They are equally as important and deserve to have their problems and complaints taken … [Read more...]
Gamifying the Help Desk
Within the enterprise, gamification - the process of adding gaming elements to a non-gaming activity to encourage action and participation - has gone from being a faux pas to an accepted growing trend. Currently, many software vendors are experimenting by adding gaming elements to their software. I … [Read more...]
CRM Implementation: Which Deployment Is Best For You?
One the reasons the world of enterprise software is so interesting is that it is continually evolving. This quote from Box.com CEO Aaron Levie communicates this point quite eloquently: “Almost everything about this category—from how software is built to who’s buying it—is … [Read more...]
Lasting Loyalty and Loyalty Lost: A Customer’s Perspective
Editor's Note: Customer loyalty. Always a trending topic. Lots of expert opinions, and a lot of guesswork. I started to tease out the reasons I have for personal loyalty to companies—both retail and e-commerce. Here's my list of reasons for remaining loyal, along with the story of why … [Read more...]
What Exactly Constitutes Excellent Customer Service?
Most of us are involved in some form of business acquisition for our respective companies. We all know that winning business often requires a significant investment in time, resources and energy and that the thrill of the chase is an exciting one. Isn’t it a shame that sometimes the customer, … [Read more...]
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