Customer relationship management or CRM has become a huge part of any business setup these days. The term basically refers to the organization of the process of management of customer relationships and providing them with the services and information they need to do business with a company. Since … [Read more...]
Is Customer Service the New Marketing
At one time, marketers could rely on print and television advertising to add that patina of magic to their product. Customers didn't have many other venues for comparing brand image, so they were more likely to believe what companies said about themselves. Times have changed. Now, we have Yelp, … [Read more...]
6 Little Things to Add to Your Formula of Customer Service Excellence
Read on.... Simple Tips to Improve your Customer Service Excellence! As any good business owner knows, customers are what make a business succeed or fail, and most businesses already place a great deal of importance on providing customer service exellence. However, no matter how well your staff is … [Read more...]
What have I learned after 25+ years at the coalface: marketing, selling and serving customers
“You have been playing the game of business for 25+ years and most of that has been at the coal face – intimate contact with the customer. In addition, as a customer you have had many encounters with many companies. How would you sum that up?” That is the question that was posed to me recently. … [Read more...]
Making The Most of Customer Service
Making the most of customer service. Customer care has become one of the most important issues facing businesses in every market. Customer-care programs come under a number of titles - customer services, customer satisfaction, customer focus, etc. Their common theme is meeting the customer's … [Read more...]
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