Over the last two years at Software Advice (http://softwareadvice.com/), we’ve experimented extensively with site retargeting--a display advertising method that shows your ads to visitors who previously visited your website, but are now visiting other sites. When we first got into retargeting, … [Read more...]
Proving the Value of Your Marketing Automation Investment | CRMSoftware.TV
In the B2B marketing world, we are increasingly more focused on measurement. Leads, click-throughs, likes, etc., are all important data points that marketers are keeping track of. However, these are related largely to marketing activities. While measuring activities is beneficial and important, … [Read more...]
