Social media can be used to boost CRM and is known as Social CRM. Here are some ways any business can incorporate social media into their current CRM efforts. Personal Connection Personally connecting with customers is an integral aspect of CRM. A great way to do this is to note personal details about each customer in your database, then connect with them via various social networks. For example, on a customer’s birthday, you may want to send a birthday message on Twitter or FaceBook. Citizen Marketer Tracking Knowing your citizen marketers is a very cost-efficient way to boost promotion and sales in a social setting. Citizen marketers are customers who take it upon themselves to spread the word about your product. It’s in your best interest to leverage, track, and measure these consumers. You can link messages across social media platforms with their help. Brand Monitoring Social media can be used for brand monitoring. You need to know what consumers and reviewers are saying about your products and services. Monitoring conversations on social platforms garners you the insight to know what people think and how you could improve. Chime in so they know you are listening. Enhanced Support Social CRM is a great way to add another support option. You can quickly deal with angry customers and support presales through social media. It’s a great way for customers to get into contact with you quickly and make themselves heard. Furthermore, it’s an excellent way for you to display your great customer service.