Responsive web design has been one of the hottest topics in the business world. B2B marketers must not think about going mobile anymore. What they actually need to think is, “how to get there in the best possible way?” Till date, marketers have been making dedicated efforts to build mobile websites, a site that directs users to a specific version created for a particular device or model. However, the best solution today is choosing Responsive Web Design. This is currently the smartest option available to B2B marketers.
We are well aware that the number of mobile users have being increasing day by day and so is the usage of Internet on mobiles. Now, the question that has been bothering B2B marketers is,”whether adopting responsive web design prove to be beneficial for their business? Or will they have to use multiple URL’s to run their websites across different platforms and devices?”
Let’s find out the best answers to the above mentioned questions.
Finding Solutions With the Help of Google Analytics
We know that responsive design is nothing but a fluid layout which enables the websites to adjust its layout according to the screen size of the devices, the user is using to view that particular website. There is no doubt that responsive web design has completely revolutionized the mobile web. And, all the credit goes to the interactive design that responsive layout offers. Moreover, it also automatically resizes the content as per the screen size of the device. It is currently the most excellent means, that allows the developers and designers to meet the industry needs.
Without any doubts, responsive web design has been one of the best things that has ever happened in the online industry. However, the B2B marketers have yet not adapted responsive web design as a permanent solution to fulfilling the needs of the web industry. They somehow fear that it will not be beneficial to all businesses. Meanwhile, the world’s largest and most popular search engine, Google, has announced responsive web design as layout which serves multiple device requirements. Moreover, you do not different URL’s and HTML codes and CSS files for different devices. What’s more beneficial than that?
They have also predicted responsive web design to be the future of web and mobile. There are possibly many reasons for the same, however, the most common ones that I see here are:
- Being able to build SEO friendly websites.
- Being compatible with different browsers (cross browser).
- Being able to boost conversion rates.
However, you will first need to optimize your website in order to convert sales to revenue.
RWD May Not Be an Ideal Solution for B2B Marketers
Like I mentioned above, not many B2B marketers are willing to adapt responsive web design for their businesses, may be because of the current SEO performance. Well, this may not necessarily be the only reason, but it is one of the major reasons for sure. Some of the business perspectives do not permit marketers to conform this design. They are – Design complications and conversion optimization.
- Design Complications
Although we believe that designing a responsive website is easy, it is not as simple as it looks like. It requires complex coding and high search engine rankings. The reason to have an exceptionally good coded website will make it rank higher to search engines. However, if the marketer wants to switch the codes for SEO purpose, it might not be a good idea with responsive web design. Responsive web design can be time consuming and will slow down the page loading speed.
- Conversion Optimization
B2B marketer will have to restructure their website content in order to make the ends meet and for the purpose of lead generation.
What Next, If Not Responsive Web Design?
Many people believe that responsive web design is the only solution. Well, that is just a misconception. For a matter of fact, there are many solutions that can be alternatively used for designing a responsive website. Take for instance, you can combine HTML5 with CSS3 to create incredible websites. There are many traditional websites which are made using this combination.
On a Concluding Note
Many experts in the industry believe that responsive web design is not fit for B2B marketers. The reason is simple. They believe that responsive web design affects the conversion rate by slowing it down, when it is used for smaller screen sizes.