How CRM has gone from a way of acting, to a type of software and back to an ethos. Ask any business salesperson or manager what CRM is and chances are you will get an answer which makes some reference to a piece of software a company uses to facilitate sales and track calls etc. within the … [Read more...]
What Made The Apple Store Experience a Memorable One?
It was early on a Saturday morning when my daughter and I turned up at the Apple store in Reading. What grabbed my attention? The store showed up as clean, bright, open, uncluttered, and spacious. I also noticed that there were many customers there. Amongst each group of customers there was an … [Read more...]
Most of what passes of as CRM is not CRM
CRM as practiced is not CRM. CRM is about taking the seed of the initial enquiry, inital order, intial sale and turning this into a mutually beneficial relationship through hard work. Work that creates value for the customer AND which allows the supplier to take a share of this value and put it … [Read more...]
Returning The ‘R’ In Relationships In CRM
Have you noticed there’s a sea change taking place in the way in which sales, marketing and customers connect? Those days when sales staff ‘pitched’ to ‘sell’ to customers who were grateful to find a half suitable product are considerably on the wane. Sales and marketing staff who were high … [Read more...]
Five Free Apps You Need to Have When Creating Your Own Presentation Folder
Contrary to what inexperienced people think, you really don’t have to break an arm and a leg to design your own presentation folders. There are tons of free resources that you can use to create your own design online. If you’re looking for ways to create your own design without having to pay a … [Read more...]
- « Previous Page
- 1
- …
- 6
- 7
- 8
- 9
- 10
- …
- 99
- Next Page »