According to the experts, CRM or customer relationship management is basically a business strategy, which different companies implement in order to reduce the cost, boost up the profits and enhance he customer services and loyalty. When it comes to benefitting from these strategies, different … [Read more...]
Customer Service, Customer Experience, Customer-Centricity: Just Fluff?
Is Customer Experience just fluff? Is all this talk of customer service, customer-centricity and customer experience merely fluff? That is the question that someone put to me recently. Allow me to answer that question from a practical perspective – lived experience at the coal face. Imagine you … [Read more...]
A Definition Of Major Account Management
Major Account management is not a single act, but a series of actions which link together to produce a powerful, professional and profitable result. There are two ways of looking at this process. One is to examine each element of Major Account management; the other is to create a model which can … [Read more...]
CRM – Internal Advocates for Your Marketing Activities
In our objectives to get, keep and grow customers, many companies often look within their own walls to build customer relationships. Especially in large companies with many product divisions, finding customers within the employee base can be an easy win. As customers themselves, employees can be … [Read more...]
What Extraordinary Skills Require for CRM
For the customer relationship management, you have to show the extraordinary skills for getting the maximum benefits from it as well. Moreover, you should have the abilities, which will give you an extra advantage over the others in this regard. Even, you will see that the extraordinary skills will … [Read more...]
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