Is Customer Experience just fluff? Is all this talk of customer service, customer-centricity and customer experience merely fluff? That is the question that someone put to me recently. Allow me to answer that question from a practical perspective – lived experience at the coal face. Imagine you … [Read more...]
A Definition Of Major Account Management
Major Account management is not a single act, but a series of actions which link together to produce a powerful, professional and profitable result. There are two ways of looking at this process. One is to examine each element of Major Account management; the other is to create a model which can … [Read more...]
CRM – Internal Advocates for Your Marketing Activities
In our objectives to get, keep and grow customers, many companies often look within their own walls to build customer relationships. Especially in large companies with many product divisions, finding customers within the employee base can be an easy win. As customers themselves, employees can be … [Read more...]
What Extraordinary Skills Require for CRM
For the customer relationship management, you have to show the extraordinary skills for getting the maximum benefits from it as well. Moreover, you should have the abilities, which will give you an extra advantage over the others in this regard. Even, you will see that the extraordinary skills will … [Read more...]
Giving More to Your Customers with CRM
When great customer service is received you might tell one or two people you meet. When bad customer service is received, it’s more than likely that you will tell more people - you might call out a company on Twitter, goading them into responding (or sending you a freebie) whilst simultaneously … [Read more...]
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