A cursory glance through trip advisor and you commonly see two types of review; the bad and the brilliant. The plain old good – not so much. Why is this? People tend to review products or services with passion, and if they don't have strong feelings about something, they are not inclined to … [Read more...]
Can CRM inject vitality into your business?
Yes, it can, it’s a no-brainer. CRM can act as a powerful motivational and binding force that can boost employee morale as well as their performance. The key is to strike a balance between the technical and human aspects that comprise CRM. Employees are as a rule committed to work hard and meet … [Read more...]
Is your customer integrated with your marketing thought process?
Businesses often miss a vital trick when it comes to harnessing the customer’s knowledge for furthering their business via product development or marketing. Customers who have a lifetime’s experience in using products and availing services are ideally placed to offer inputs on little tweaks and … [Read more...]
Building a Loyal Clientele
Relationship building is the central theme of CRM. It lays the foundation for building a loyal clientele. Retaining an existing customer always works out cheaper than adding new customers to the existing customer base. Customer loyalty is nurtured over a period of time by making intelligent and … [Read more...]
What is Customer Experience Management?
Customer experience management or CEM is the next evolutionary step for CRM. With CEM, the focus is on customer experience rather than on operational practices. A “customer centric” attitude is central to making use of the data generated. A CEM strategy aims to involve the top-level management at … [Read more...]
