Once upon a time (or in the late 80s to be specific), someone invented the CRM system. Back then, it was referred to as ‘database marketing’ and although countless organisations jumped on board to start collating data, they simply hadn’t the resources to retrieve any actual conclusions from it or … [Read more...]
The Antidote to CRM – The results of our 2012 email responsiveness research
The goal of CRM is to create and nurture the customer conversation, which takes place in bite-sized chunks. A message, an offer, a question, an answer. The arc of the conversation leads to satisfaction and revenue, unless it is derailed. A message, an offer, a question, but no answer. Not a rude … [Read more...]
4 Ideas to Put Cloud CRM to Work for Your Small Business
If you run a small to mid-sized business, you would have doubtless given cloud CRM a thought. Put simply, cloud CRM enables data capture and its conversion into usable information so that you can retain existing clients and expand your customer base. Note, we speak of clients and customers. And … [Read more...]
Dreams can come true: Managing all client interactions with your CRM
Meet John… He's a sales rep at SmallCo, and one who finds his CRM very handy for keeping track of his prospects and clients. John systematically adds any piece of information that comes his way, to his CRM profiles. But when Mary from ClientCo calls him, he has no idea that she has already received … [Read more...]
