Editorial Review: Author: Don Peppers - Martha Rogers Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bestseller, The One to One Future. Now, in Return … [Read more...]
Managing Customer Relationships: A Strategic Framework
Editorial Review: Author: Don Peppers - Martha Rogers In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how … [Read more...]
I am Spam
At the beginning of each year, we conduct our annual e-mail responsiveness survey. Our survey is based in the notion that every customer, at one time, sends an e-mail to a corporation with a customer service question. Theoretically, the corporation should get back to the customer with an answer … [Read more...]
Pop Quiz: Time To Test. Your Company's Lead Effectiveness Quotient
More leads, more leads, more leads. Every day B2B marketers are continually under pressure to produce more leads to help the sales organization meet its quota. But are more leads the right answer? In an ideal world, you would generate one lead that would convert to a customer. While this may not … [Read more...]
On Customer Experience – Seven Smart Questions to Ask About Customer Experience Design
How come I’m hearing so much about Customer Experience Design now? Is this just the newest marketing fad? There’s certainly nothing new about focusing on the customer experience to differentiate a business. Over the past decades, brands have rocketed to iconic status by doing just that. Think … [Read more...]
