It seems every five years or so there is a buzz in the channel about a new way to engage your channel partners, communicate with them more effectively and “stay top of mind”. In the last two years, mobile apps for your channel have been the latest fad. But the reality is falling short of the … [Read more...]
CRM horror stories and how to avoid becoming part of the 75% failure sequel
Once upon a time (or in the late 80s to be specific), someone invented the CRM system. Back then, it was referred to as ‘database marketing’ and although countless organisations jumped on board to start collating data, they simply hadn’t the resources to retrieve any actual conclusions from it or … [Read more...]
Struggling with CRM – Time for a strategy rethink
If one were to succinctly summarize the very real struggle that CRM companies are faced with today; it would be termed as haplessness in dealing with the tons of data that their systems churn out daily – a regular uphill task in sifting out qualitative information from quantitative data. … [Read more...]
#Trending in 2014 – our top 5 CRM systems
The top CRM systems trending in 2014 Embellishment, exposed midriffs, monochrome and wanderlust. These are the predicted fashion trends of 2014 but what’s the latest in vogue CRM? And how can you fashion them into your own business with confidence, knowing that they’re not just industry fads that … [Read more...]
The Value of Communication in CRM User Adoption
We’re a nation of talkers. We talk all day – or type – on Twitter, Facebook, e-mail, and at the water cooler. Communication has become the crux around which we build our lives – and our technologies. But somehow we’re still getting it wrong. Our attentions wander, and businesses around the world … [Read more...]
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