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Why You Should Not Build a Mobile Application for Your Channel Partners

June 14, 2014 by admin Leave a Comment

It seems every five years or so there is a buzz in the channel about a new way to engage your channel partners, communicate with them more effectively and “stay top of mind”. In the last two years, mobile apps for your channel have been the latest fad. But the reality is falling short of the … [Read more...]

Kategori: ThinkAboutCRM.com Topik: CRM Software, web based crm

CRM horror stories and how to avoid becoming part of the 75% failure sequel

May 12, 2014 by admin Leave a Comment

Once upon a time (or in the late 80s to be specific), someone invented the CRM system. Back then, it was referred to as ‘database marketing’ and although countless organisations jumped on board to start collating data, they simply hadn’t the resources to retrieve any actual conclusions from it or … [Read more...]

Kategori: CRM Articles, ThinkAboutCRM.com Topik: CRM, customer experience, experience, initiative, system

Struggling with CRM – Time for a strategy rethink

April 14, 2014 by admin 1 Comment

If one were to succinctly summarize the very real struggle that CRM companies are faced with today; it would be termed as haplessness in dealing with the tons of data that their systems churn out daily – a regular uphill task in sifting out qualitative information from quantitative data. … [Read more...]

Kategori: ThinkAboutCRM.com Topik: CRM, CRM articles, CRM Guide, CRM strategy

#Trending in 2014 – our top 5 CRM systems

March 2, 2014 by admin 1 Comment

The top CRM systems trending in 2014 Embellishment, exposed midriffs, monochrome and wanderlust. These are the predicted fashion trends of 2014 but what’s the latest in vogue CRM? And how can you fashion them into your own business with confidence, knowing that they’re not just industry fads that … [Read more...]

Kategori: ThinkAboutCRM.com Topik: 2014, act, CRM, maximizer, salesforce, sugar, trending, zoho

The Value of Communication in CRM User Adoption

February 6, 2014 by admin Leave a Comment

We’re a nation of talkers. We talk all day – or type – on Twitter, Facebook, e-mail, and at the water cooler. Communication has become the crux around which we build our lives – and our technologies. But somehow we’re still getting it wrong. Our attentions wander, and businesses around the world … [Read more...]

Kategori: ThinkAboutCRM.com Topik: CRM, IT, Marketing, Sales, user adoption

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