Imagine, if you will, that you are in the market to improve the performance, handling, top speed and styling of your run of the mill car.
You manage to track down, via the Internet, a trusted company who advertise that you can have the required work done in their capable hands. You make a call to the number on their website and are told that they are willing to discuss your requirements, in person, that day. You get in your car (it makes sense to let them see what you already have) and go to their workshops. You spend the next 20 minutes discussing what you'd like, what your expectations are and ask if they can help.
It turns out, not only can they help, they can give you a free trial of their services! By now, you're getting really excited and tell them that yes, you'd like the trial. They bring round a bright yellow Lamborghini Diablo and, strapping you into the driver's seat and getting into the passenger seat next to you, tell you to take it for a spin as this is one of their demonstrator cars which they have customised to the max.
The next 30 minutes go by in a blur. The speed, performance, handling, ride quality, interior trim and external styling are amazing. On return to their workshop you tell them that you are happy that you would like your car to be modified by them and sign the paperwork, telling them you will drop the car in the next day. They give an estimated time to carry out the work for you and tell you you will be thrilled with the results.
Step forward a couple of weeks. You return to the workshop to collect your car and they bring it round for you. You get in and drive off and immediately notice HUGE differences between what you were shown on the demo and what you're now actually using.
OK, so you're immediately going to say "well, you were in a Lamborghini for the demo, you're now in your car, the two are completely different" and you'd be right.
However, my point is that, all too often, we hear of companies looking for a CRM solution who approach a vendor to be told "Yes, you can have a free trial of our system", only be told at the time they've paid out for their system that "well, those features were in the demo, which was a higher edition than you're on. If you want that performance/feature/functionality, you will need to upgrade to a higher subscription."
Even worse is to be taken for a test drive in the Lamborghini, but find the brakes haven't been connected, the indicators don't work, the speed has been limited to 20mph and to be told up front that to get all the missing functionality of a fully featured Lamborghini you would need to actually buy one, as they cant offer them in a trial, meaning you can only actually have half the functionality of a fully paid for version in your trial.
That's why we, at EnableIT SugarUK, recommend that if you are going to have a trial of a CRM system, that you ensure it is a fully-feature enabled demonstration of the product you will purchase. All the functionality of the software should be there, all Administration sections should be there and you should be able to use the software that, if you go ahead to purchase after the trial, will be your ACTUAL system, complete with all the data and customisations you've made during your trial. After all, it’s imperative that you see the REAL product and not some slickly-tuned, revamped modification of something which resembles nothing like the product you'll buy?
Damon Olivarres says
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http://www.healthwellnessbook.comBye