While CRM can boost any business, there are some common problems that can prevent any CRM strategy from actually saving the day. Here are a few shortcomings you need to be ready to deal with.
Unhappy Customers
Though CRM is meant to improve customer relations, some implementation can actually hinder it. Sometimes, the technology involved becomes so complicated that customers become alienated and dissatisfied.
Inauthentic CRM Services
Linking e-mail marketing to the Sales Process
Yes e-mail marketing is great, but so many organisations don't think anout linking it into the sales process. The information about what your customers read, what links they clicked on, what pages on your site did they visit is all too often not visible to the people who need it. Yes the marketing person has loads of reports available from those applications, but you need to think how that information can be instantly seen by the sales people and tie it into the sales process - e.g. If a customer visits product page xyz, the salesperson fred gets a reminder to call that prospect.