I have pondered long and hard on Wim Rampen's (@wimrampen)blog of a couple of months ago ; 'The S in Social CRM is not about Social Media' and guess what, despite playing devil's advocate as much as...
While CRM can boost any business, there are some common problems that can prevent any CRM strategy from actually saving the day. Here are a few shortcomings you need to be ready to deal with....
Many small businesses rely on their standard office email software to keep in touch with customers. Most commonly this is done through one-to-one communication, responding to questions or letting...
When the first CRM system came to life in the 1980s, it was nothing more than a robust database structured like a funnel; collecting and filtering client information. The 1990s brought with it one of...
When most industry observers hear customer relationship management (CRM), they think of applications for sales, service and marketing. However, actual CRM software users think of the much more...
Show me the money! Those famous words spoken by Jerry Maguire have transformed into the current business model for companies today. As long as profits are showing and wallets are growing, companies...
Do you know what social media is? Technically, it is any media that is distributed or circulated via social groups, where people interact socially. This can apply to blogging, micro-blogging,...
Social media can be used to boost CRM and is known as Social CRM. Here are some ways any business can incorporate social media into their current CRM efforts.
Personal Connection
Personally...
To dramatically increase your marketing results and ROI, I’d suggest a change of scenery. My recommendation:Move from an open market to a closed market, especially with your best customers. The...
There’s no getting around it, social media is changing CRM in big ways. Social media allows consumers to spread their thoughts about different companies, their products, and their customer...
