Richard Kohn

Richard Kohn is the Marchitect, a marketing professional with more than 20 years of global blue chip marketing experience who works with clients to design and build beautiful brands. His passion is unlocking the value in global brands through purposeful positioning and building marketing capabilities. He is also a marketing thought leader who shares his thoughts with the marketing community at his blog http://www.themarchitect.com. You can also find Richard on Twitter @themarchitect and read some of his other exclusive posts on global marketing issues at http://www.consumergoodsclub.com