The Social Viral Marketing Today

Generally speaking, an online item of viral marketing is something that spreads through personal contact, from one person to the next, and the speed at which is spreads is exponential. In the marketing Internet area are viral reports, viral articles, viral videos, even viral blogs and not at last this concept maybe applied to social marketing and Web 2.0 too. This is easy to understand because social media (as defining the modern socially interactive Internet) is powered by reader feedback, commenting, voting, rating, social networking, bookmarking and more. What can determine this to become viral ? Well, just think at relationships between humans in the real life.The answer is “impressive facts” and this can be visual or mental impression, based on images or on words. Analyzing in detail, to create a viral “storm” it is necessary to manipulate human emotions. If something- as an image or a movie - is funny, shocking or touching, the level to be viral is reached and the ball will roll. The same effect can be obtained using words. Words are expressive, their power derive from the possible associations on the human mind. Many times the viral effect will be started not necessary by the explicite content but by the unspoken connotations it may have. This is very powerful. The problem to be considerated is to answer to the question: can the marketing process stimulate the emotions and unleash the viral ball ? This a rhetoric question. The evidently is it can, no doubts persist. Yes, marketing is capable to introduce viral dimensions. Something more can be explained here: marketing is to build a brand or a product or service image with intelligence. The specialists know to use only the necessary dosage of “salt” and “pepper”. They know to be brief, concise, perspicacious and insistent addressing easy the subconscious level.