Social Media Marketing or simply known as a marketing strategy using social media channels such as Facebook, Twitter, Google Plus and LinkedIn have become very influential means as far as the buying decisions of the people are concerned. Social Media Marketing is now seriously being looked into by several businesses to gain access to the unrestrained far-reaching marketplace. Company systems are being integrated to these social networking sites in order to take part in the sharing of opinions, dialogues and conversations in order to get quality sales leads and marketing solutions.
The voice, opinion and sentiments of the customers are amplified and this is being utilized by companies to get to know their preferences and habits. Online communities provide vital information and detailed profiles of the users. It provides the best opportunity on how to get closer to customers which leads to sales opportunities, efficient implementations and increased returns. Businesses are resorting to social media marketing to build wide virtual customer base and this gave birth to Social CRM.
The Customer Relation Management is integrated with social media to maximize customer reach. It is now the leading edge used by companies given the worldwide phenomenon of social media. There is still room though for hesitations and uncertainty because not all users are willing to engage in a business or to make a purchase. Is this medium really provides positive and constructive benefit to majority of the businesses? There are also security concerns and the negative and sometimes far out responses of customers to a certain company. Because social media is not censored and moderated as in the case of mainstream media, there are risks involved.
Some large corporations are conducting studies and reviews on the level of efficiency of social media marketing. Initial results showed that customers still prefer tangible value and personalized service. But most businesses still believe that the use of social media marketing lets the users be aware of their brands and the services they offer. It builds a sense of connection and with more investment they will be able to establish a good motivation for customers to reach out for them through social CRM.
Social CRM is perceived to be a major game changer when it comes to building customer trust and better relationship. Benefits still outweigh the disadvantages because of its profound effect in the habits, behavior and decision making guidelines of the customers. Marketing solutions can be sourced out from the customers themselves through the two dialogues in the social networking sites. The possibilities in the online community are endless.
You may also like:
20 Tips for Engaging Customers with Social Media http://www.thinkaboutcrm.com/20-tips-engaging-customers-social-media
Social Media vs SEO http://www.thinkaboutcrm.com/social-media-vs-seo