Author, lecturer and consultant, Scott has worked with clients in all phases of marketing strategy, research and implementation. His customer relationship methodology emphasizes respect and trust in all forms of marketing, and promotes consensual relationships between marketers and their customers to maximize customer satisfaction, retention and lifetime value.
His articles and interviews have appeared internationally, on the Canadian Broadcasting Corporation and in publications such as Brandweek, Adweek, Sales & Marketing Management, CRM, The DMA Insider, Direct, Relationship Marketing Report, Marketing Tools, DM News, Promo, Catalog Age, BtoB, Marketing Power, Manage Smarter, Multichannel Merchant, Training Growth Innovations, Training Outsourcing, Deliver, Internet Retailer and Business Marketing.
Scott is proud to be on the faculty of the Association Of National Advertisers. He has also spoken for the AMA, the U.S. Office of Personnel Management, the National Center for Database Marketing, Direct Marketing Association regional, national and international conventions, Direct Marketing to Business and Inc. 500 conferences, CRMA, NYU, Fordham, Mercy, Pace and Connecticut State Universities.
Scott’s most recent book is, Opt-In Marketing. He is also a contributor to: Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales, and Integrated Direct Marketing: Techniques and Strategies for Success.