With hundreds of millions of people accessing the variety of online social networks, the world’s ability to connect and share is limitless. From a business standpoint, being able to enter the informal networks that prospective, past and present clients reside in has allowed companies to create … [Read more...]
The Growth of Social Media
Figures If you’re reading this, chances are you are already engaged in social media. You are definitely not alone. As the below figures show, social media continues to grow at an exponential pace and there are no signs of it slowing down (and no, MySpace does not count). Facebook - Facebook … [Read more...]
The Difference between a CRM System and a CRM Strategy
The key ingredient for the perfect CRM recipe is that of a well-thought-out strategy. Though comparing CRM to a recipe might not align itself perfectly, the main point to be highlighted here is that fact that without a clear vision and direction, one’s CRM deployment WILL fail. Before … [Read more...]
Social Media Strategies
Outline Your Goals In a recent article we discussed the growth of social media. To make this point even more clear, it took television 13 years to reach 50 million users while it only took Facebook 3 years to reach 100 million users. There is no dispute that social media will play a major factor in … [Read more...]
Is the S in Social CRM about Social Media?
I have pondered long and hard on Wim Rampen's (@wimrampen)blog of a couple of months ago ; 'The S in Social CRM is not about Social Media' and guess what, despite playing devil's advocate as much as possible I find myself drawn back to his inevitable conclusion – he is spot on! … [Read more...]
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