Bill Price, President, Driva Solutions

I have used these two definitions in graduate school lectures:

"The ongoing pursuit of greater customer loyalty by (1) recognizing, anticipating, and acting upon customer wants and needs across all touchpoints; (2) delivering personalized and meaningful products-services-results to them; and (3) driving all elements of the organization in tight connection."

"Presenting one company to the customer, and one customer at a time to the company."