SAP CRM

Provided by: Aina Neva Fiati

SAP hasn’t been far behind in adopting web based CRM solutions. SAP is usually linked with high cost of implementation and large enterprise clients. Maybe that’s the reason why they have consciously departed from their norm and attempted to create an image of thrift. It offers a low cost on demand CRM solution which can be migrated to on-premise system without disruption in activities. This initiative has gone hand in hand with other offerings for small and medium enterprises.

The strategy which SAP CRM has adopted is simple and effective. As people experience the CRM offering it is but a question of time before they would require a more substantive solution. This is where SAP facilitates changeover from web based offerings to on-premise while maintaining the user interface.

Another major advantage of deploying SAP CRM is its ability to integrate with other enterprise operations. If an organization has adopted SAP as their enterprise solution provider, SAP CRM is a credible option.

SAP CRM solutions claim to provide multiple tools for sales force automation. This results in more sales and improved customer satisfaction. The newly revamped user interface is more intuitive with online tutorials and help to guide first time users and ensure faster adaptation. SAP CRM also integrates IBM Lotus notes and Microsoft office enabling communication through one central location.

SAP CRM provides a platform to not only manage sales force but also integrate with marketing in a collaborative environment. The philosophy behind this is that sales and marketing are intertwined and maximum efficiency can be achieved only if these two functions come together. Marketing campaigns are often not in sync with the sales arm. It is a situation of right hand not knowing what the left is doing, especially in larger setups. Obviously such a situation gives poor prognosis of success. SAP CRM intends to bridge the gap between sales and marketing and enable synergetic action.

Another aspect of customer relationship is support and follows up. With the new social media channels sprouting, retaining customers has become a difficult task. Customer loyalty can be achieved only by being proactive at each and every touch point with customers. Customer support is one more opportunity to create loyalty. SAP CRM provides comprehensive tools to manage customer support and response.

SAP CRM is a wholesome CRM suite which caters to the entire gamut of customer relations. Even small and medium firms can now afford SAP CRM due to their latest initiative to attract smaller customers.