Pivotal CRM

Provided by: Aina Neva Fiati

Pivotal CRM is a product offering from CDC software. It provides on demand CRM software on two levels. Pivotal CRM provides industry specific solutions. These include financial services, health care insurance and manufacturing among others. The rationale behind industry specific solutions is that these can be deployed without intensive modification. The time to deployment can thus be cut down substantially. With provisions for backend integration, Pivotal CRM can be an effective solution for out of box applications.

Another feature of Pivotal CRM is the array of features which are built into the software. Sales force automation decreases sales cycle time by streamlining the processes leading to optimization of resources. Since sales force is directly linked to customers, it becomes the most important part of any CRM software. Marketing automation is available both as a standalone product or part of Pivotal CRM. This is used for running marketing campaigns. Customer service and support is sometimes neglected because of the impression that it is a cost center. Pivotal CRM claims that it can effectively manage customer service with its Service automation suite and successfully convert it into a profitable activity. The other tools in Pivotal CRM include partner management, analytics and mobile CRM. This effectively means that Pivotal CRM caters to the entire customer management lifecycle.

Pivotal CRM on Demand for Institutional Asset Management is built on the model of Software as a service or Saas which means low overheads and low cost of acquisition. In addition, it is an out of the box solution which saves time and effort.
Pivotal CRM is also available as a service. In addition to pre and post implementation service, a whole range of assistance from technical to operational is available including hosting services. This can be critical to small and medium firms which do not have the necessary man power or expertise to deploy and manage CRM software as extensive as Pivotal CRM.

Pivotal CRM provides comprehensive solution to all the activities involved with customer relations and support services. It also provides services to deploy, maintain and manage the software during the entire lifecycle of customer engagement. This makes it ideal for first time users as well as for those in a hurry to implement CRM solutions. Pivotal CRM is available in modules which can be extended over a period of time. Backward integration with other enterprise solutions is possible with Pivotal CRM. It is cost effect and attractive for small and medium ventures.