Paul Greenberg

PG2 resized.jpg
  • Author: CRM at the Speed of Light – 3 Editions, 8 languages
  • Chief Customer Officer, BPT Partners President, The 56 Group, LLC
  • EVP, CRM Association
  • Co-Chairman Rutgers CRM Research Center

In addition to being the author of the best-selling CRM at the Speed of Light: Essential Customer Strategies for the 21st Century Paul Greenberg is President of The 56 Group, LLC, an enterprise applications consulting services firm, focused on CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the certification authority for the CRM industry.

His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its third edition, is in 8 languages and been called “the bible of the CRM industry” . It is used by more than 70 universities as a primary text. It was named “the number 1 CRM book” by SearchCRM.com in 2002 and is one of two books recommended by CustomerThink. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including “E-Government for Public Officials” (Thompson Publishing, 2003).

Currently, he is working on the 4th Edition of CRM at the Speed of Light which is due for publication by McGraw-Hill in December 2008.

Paul is also the co-chairman of Rutgers University’s CRM Research Center and the Executive Vice President of the CRM Association. He is a Board of Advisors member of the Baylor University MBA Program for CRM majors, a unique national program.

Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called “the dean of CRM” and “the godfather of CRM” by analysts and organizations throughout the industry. In fact, at the end of 2007, he was named the overall #8 influencer, and #1 non-vendor influencer, by InsideCRM in their annual “25 Most Influential CRM People” announcement. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks in CRM as tools for customer collaboration with a company. He is seen often as the “voice of the customer” and is well known within the CRM industry for this work. His blog, PGreenblog (the56group.typepad.com) was named the winner of the first annual CRM “Blog of the Year” in 2005 by SearchCRM and the 2007 “Whatis” Award for CRM Blogs, by their parent company, TechTarget. He also received the #1 CRM Blog Award from InsideCRM at the end of 2007. The blog is also the central focus of KnowledgeStorm’s CRM Blog community. He also has a podcast, Experience on the Edge, that has garnered a myriad of industry kudos and will be launching two more podcasts by the summer of 2008.

He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel as well as a member of the Board of Advisors for GreaterChinaCRM for many years. He also sits on the Board of Advisors of the CIE Institute and multiple other companies.