Art Hall

President, CRM Association, Atlanta Chapter

Art Hall, a Manager with Alvarez & Marsal Business Consulting in Atlanta specializes in customer management solutions. He brings deep expertise in the financial services industry, with a particular focus on retail and small business banking, loan administration, first-party credit card collections and default administration. His primary areas of concentration include: contact center transformation, service-to-sales strategies, customer on-boarding strategies and deployments, quality assurance, CRM market understanding and vendor selection.

With more than 13 years of experience in contact center management and CRM, Mr. Hall understands the dynamics of managing the customer experience (TCE) across all touch points. He develops strategies aimed at effectively improving the total customer experience and developing metrics in a multi-channel environment that are aligned to corporate strategy.

Prior to joining A&M, Mr. Hall was the Vice President of Sales and Customer Care Operations for NetBank, where he was responsible for the management of the retail banking customer care group. While at NetBank, he was recognized as a 2007 Customer Champion from 1to1 Magazine; awarded the most valuable thought leadership award by Frost & Sullivan; and named to the executive advisory boards of Frost & Sullivan and National Conference on Operations and Fulfillment.

Mr. Hall holds a bachelor’s degree from the State University of New York at Binghamton. He is the President of the Customer Relationship Management Association (CRMA), Atlanta Chapter, and a member of SOCAP International. He frequently serves as a speaker at various industry conferences across North America and has authored several articles in the Journal of Customer Relationship Management for SOCAP International.