SEO and Web 2.0

Search engine optimization

One of the important elements in search engine optimization is keywords and link as they play impute high return to the website. Moreover the keywords will reflect the reputation of the company and also they are only source which connect the website to its traffic. The reason behind this is when the internet users browse about a particular topic on search engine such as Google, yahoo, they will get few links which will facilitate them to connect with the particular keywords.

When you are looking to make a purchase - let's say a new laptop - what do you do? Do you hop on the phone and call up Apple to get product specs and pricing information? In 1990, yes. In 2011, absolutely not. The buyer no longer relies on vendors entirely. They surf the Internet, going to multiple online sources to get the information they want. The real question is, what is that information and are you, the vendor, communicating it effectively on your site?

When was the last time you read a whitepaper that added real value to your research process? I'm racking my brain and finding it quite difficult to come up with anything. More often than not, today's whitepapers are really just masked sales pitches, too long to keep the attention of today's buyer. They aren't engaging the customer and are therefore not serving much of a purpose. So, now what?

Outline Your Goals In a recent article we discussed the growth of social media. To make this point even more clear, it took television 13 years to reach 50 million users while it only took Facebook 3 years to reach 100 million users. There is no dispute that social media will play a major factor in business models in the future.