CRM Articles

Offered Free by: Oracle Corporation

Learn how Oracle Social CRM applications leverage Web 2.0 technologies to help salespeople identify qualified leads, develop effective sales campaigns and presentations, and collaborate with colleagues to close more deals quickly.

Offered Free by: Oracle Corporation

Learn how investing in a new loyalty solution or improving your existing one will enable you to truly differentiate your business around the customer experience and drive lasting relationships.

In today's environment, customers are spending less yet competition is more intense than ever. Loyalty initiatives must evolve beyond traditional reward programs to become a strategic part of the company's customer vision.

Provided by: Aina Neva Fiati

This is a question which has no simple answer. The best one can say is that it all depends on its implementation. At the same time we must realize that CRM is not a magic wand which will sweep away all the ills of a company. It is just another technological tool which has to be properly utilized to give optimum results.

Provided by: Aina Neva Fiati

Pivotal CRM is a product offering from CDC software. It provides on demand CRM software on two levels. Pivotal CRM provides industry specific solutions. These include financial services, health care insurance and manufacturing among others. The rationale behind industry specific solutions is that these can be deployed without intensive modification. The time to deployment can thus be cut down substantially. With provisions for backend integration, Pivotal CRM can be an effective solution for out of box applications.

Provided by: Aina Neva Fiati

SAP hasn’t been far behind in adopting web based CRM solutions. SAP is usually linked with high cost of implementation and large enterprise clients. Maybe that’s the reason why they have consciously departed from their norm and attempted to create an image of thrift. It offers a low cost on demand CRM solution which can be migrated to on-premise system without disruption in activities. This initiative has gone hand in hand with other offerings for small and medium enterprises.

Provided by: Aina Neva Fiati

It’s a major conundrum that’s a favorite with research firms – CRM spending continues to rise but so do the failure rates of CRM implementations. Why does this happen? Probably because the promise of CRM is too strong to resist. Most companies get into CRM deployments promising themselves that they will follow the recommended best practices and due diligence measures but fail or falter due to some reason or the other.

Provided by: Aina Neva Fiati

It is a well-known fact that marketing spend is skewed towards customer retention because of the time-honored adage that it’s easier to retain a customer than acquire a new one. Yet one cannot completely ignore the fact that customer prospecting is an important part of CRM activates that marketers are supposed to perform.

Trans-promotion is quite a recent technique that opens up a lot of possibilities for businesses to market their wares to prospective customers. It involves promotional literature on transactional documents of other businesses that are in some way related to your own. A great advantage of piggy-backing promotions on bills and transaction statements is that such documents are read carefully by people.

Provided by: Aina Neva Fiati

Customer surveys are a vital resource of feedback in order to find out what went right for you in your marketing campaigns; how effective is your customer facing staff; and all such questions that relate to your performance vis-à-vis customer relationship.

Provided by: Aina Neva Fiati

The spread of broadband has made internet ubiquitous and provided people with a platform that is so powerful that all other media channels have been forced to take cognizance of it. Businesses too have been affected by the wave of what is termed Web 2.0.

Web 2.0 is essentially a phenomenon in which different information channels on the net are made available for the dissemination of information and ideas. The whole setup is democratic and regulated by a community approach. This leads to the generation of high trust levels amongst users.

Provided by: Aina Neva Fiati

Since the takeover of Siebel by Oracle, it is now known by the name of Oracle CRM. There are many CRM software solutions in the market. Each has differentiated itself by offering some unique features. Siebel CRM has some unique set of features.

The ability to create mashups along with other social websites and portals is a feature which is found only in Siebel CRM. This can be achieved from the application interface itself making it fairly easy to create the mashups. With increasing attention being paid by marketing departments to social websites and web 2.0 applications, this is likely to be used extensively. Of course, impact of marketing campaigns based on Web 2.0 is yet to be fully understood.