Recently, RingLead sponsored a webinar focused on all-to-common CRM implementation mistakes that organizations make. The webinar was hosted by RingLead Chief Product Officer Michael Farrington and his former mentor and Cloud Theory CEO Brian Marchand, two CRM veterans that have 20+ years of … [Read more...]
CRM: The Way to Turn Customers into Clients
The customer relationship management is the best way to convert the customers into the clients. The reason is that it is only way you can get the customers instantly as a client for your business. Moreover, it will also help you to reap the benefits from this conversion as well. Logically … [Read more...]
How to Overcome Problems while Implement CRM Strategy
According to the experts, CRM or customer relationship management is basically a business strategy, which different companies implement in order to reduce the cost, boost up the profits and enhance he customer services and loyalty. When it comes to benefitting from these strategies, different … [Read more...]
Customer Service, Customer Experience, Customer-Centricity: Just Fluff?
Is Customer Experience just fluff? Is all this talk of customer service, customer-centricity and customer experience merely fluff? That is the question that someone put to me recently. Allow me to answer that question from a practical perspective – lived experience at the coal face. Imagine you … [Read more...]
A Definition Of Major Account Management
Major Account management is not a single act, but a series of actions which link together to produce a powerful, professional and profitable result. There are two ways of looking at this process. One is to examine each element of Major Account management; the other is to create a model which can … [Read more...]
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