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Art Hall, President, CRM Association, Atlanta Chapter

art-hallArt Hall, a Director with Alvarez & Marsal Business Consulting in Atlanta. With more than 15 years of industry and consulting experience, Mr. Hall’s focus has been on assisting clients with operational CRM, customer interaction management, marketing automation, contact center, social media, and customer experience. His industry experience includes bank
ing, financial services, payments, telecommunications, retail, healthcare and education.
Prior to joining A&M, Mr. Hall was the Vice President of Sales and Customer Care Operations for NetBank, where he was responsible for the management of the retail banking customer care group. While at NetBank, Mr. Hall was instrumental in collaborating with marketing to develop a Customer On-boarding program and Web Segmentation tool for the contact center. He was a 2011 Gartner judge for CRM Efficiency and Customer Experience for the Americas and EMEA; recognized as a 2007 Customer Champion from 1to1 Magazine; awarded the most valuable thought leadership award by Frost & Sullivan; and named to the executive advisory boards of Frost & Sullivan and National Conference on Operations and Fulfillment.

Mr. Hall holds a bachelor’s degree from the State University of New York at Binghamton. He is the President of the Customer Relationship Management Association (CRMA), Atlanta Chapter, and a member of SOCAP International. He frequently serves as a speaker at various industry conferences across North America and is recognized as a thought leader in the area of contact center management, CRM and social media.


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