MailChimp is an email marketing service that started more than a decade ago in 2001 and as of now has around three million subscribers around the world. It is one of the effective tools for people who want to maximize the benefits of an internet marketing campaign through emails. There are many benefits when you use it in online campaigns since it boasts of features that are not present in traditional email service.
Some of the attractive features of MailChimp that you can find useful are:
With tons of useful features that can help in your internet marketing promotion, the service comes for free, well almost. If you have less than 2,000 subscribers and send not more than 12,000 emails on a monthly basis, then you can use the service free for life. Some features however do not come for free like integrating an autoresponder, spam filter diagnostics, and deliver by time zone feature. Try mail chimp for free here.
Pay as you go
You become a paying client once you exceed 2,000 subscribers or when you send more than 12,000 emails per month. There is a monthly pricing plans for big clients and also has a pay as you go system for those who want to make use of added features such as spam filter diagnostic, autoresponders, and delivery by time zone. There is a rate per email delivered by the system so it is not fixed which means your monthly bill can go up or down depending on the number of your subscribers.
MailChimp is available on all major browsers
Whatever browser you are using whether it is Google, Firefox or Internet Explorer to name a few, this email service can work with it. The company also improved the system to enhance email viewing in all devices so you can now use your Android phone, phablets, tablets, and other devices. This ensures that your emails can be opened and read using any internet device.
Personalized campaign themes
There are lots of templates to choose from and they are free. If you have your own design or theme, you can also use it by uploading it to your account. You can add the content of your email marketing campaign into the template by following the simple instructions provided in the dashboard.
Unlike traditional email service, MailChimp lets you see the results of your email campaigns. You will be given reports on who’s opening your emails, who like your campaigns, conversion reports, and a lot more. This will allow you to make adjustments to the email campaign if necessary. The Ecommerce360 is also one important feature that is very useful in tracking the progress of your online campaign.
If you want to have an effective email marketing campaign, then you need a platform that can help in properly disseminating your emails across a sea of subscribers. MailChimp not only deliver your emails but also lets you to be innovative when it comes to how your emails should appear when the subscribers read it. It has lots of features that can help you be effective in your campaign and what’s more, you can use the service for free.