amoCRM is just one of the many software of this nature available in the market and it is so easy to get lost in the confusion on which among the many solutions are better to use for a given business. There is so much information and sales talk involved in selling each of the different CRM solution that sometimes it all boils down to which of the vendors has the best online promotions. But there are distinct features of the software that makes it head and shoulders above the competition.
Better customer management system
The usual approach is to save a list of clients using excel or Google docs for small businesses. This is the inexpensive way to keep records and make changes or upgrades when needed. amoCRM does not entirely do away with the old approach but actually makes it even better. The software has the ability to store not only the usual name of clients but also to keep track of customer’s history such as previous transactions to better understand the needs of the customer. It is also a means to anticipate future needs of the client. The analytics included in the system enables the user to produce reports that can help in improving business performance.
The trend is to have a CRM software that is easier to use and can be responsible for the production of many data to help the business owner make the right decision. Aside from being used as a contacts solution for customers, it is also able to record all transactions concerning a particular client. Not only is it effective for customer behavior monitoring as it is also an effective tool for B2B purposes making it a versatile tool for sales and marketing processes.
Probably one of the most important features of this business solution is its accessibility. Because it is a form of a cloud based solution, it can be accessed anywhere there is a computer and internet connection. This is very important to business owners and also sales people who need to access data immediately from where they are at the moment. Information can be gathered also using smartphones and other devices with web connectivity features.
While other programs normally costs a lot, amoCRM is reasonably priced and even comes with a free 30 day trial period. This means you can use the software first and decide later on if you want to buy. It is an attractive deal for a business owner who wants first to try a software before actually paying for it.
Ease of use
The amoCRM program is easy to use as there are no technical aspects that one needs to learn. It can be easily integrated into the client’s platform and made to work immediately without the need for technical training of people who will be assigned to use it. The spreadsheet is presented in a very simple easy to use manner that anybody with basic computer know-how can immediately understand what to do. Keeping it simple and responsive to the needs of clients may have been in the minds of the people that developed this software.