- Dick Lee, High-Yield Methods
Adding value to customers in ways that add value back to the company.
- Kim Proctor, Customer Experience Consultant at www.customersthatclick.com
CRM is a way of orienting a business toward building relationships with customers.
- Art Hall, President CRM Association Atlanta Chapter
CRM is an applied approach to manage customer interactions on a one-to-one basis
- Paul Greenberg, Author: CRM at the Speed of Light 3e, CCO The 56 Group, LLC
My classic definition is that “CRM is philosophy and a business strategy, supported by a system
- Piyush Bakshi
The continuous evolution of business processes to attain all-round customer centricity
- Scott Hornstein, Principal Hornstein Associates
CRM is the delivery of customer care as a strategic product, with measurement and reward
- Bill Price, President, Driva Solutions
I have used these two definitions in graduate school lectures:
- Rickard Jones, IT Contractor
I think the first sentence at wikipedia is the most accurate definition I have ever seen of CRM!.
- Marco Katrotsos, Social Media Specialist, Founder of Incredicorp
A strategy to get the most out of your business contacts either as a person or as a company.
- Mike Wittenstein, Chief Experience Officer, www.storyminers.com
I would like to see you explore how companies fare when they focus on what matters to them
CRM has always been the focus of all companies. For without customers there can be no business .But the tools and techniques in the CRM industry has changed phenomenally and keep evolving continuously.
thinkaboutcrm.com is intended to provide cutting edge information about CRM. Its objective is to initiate, inform and involve – a collaborative platform where everyone from the CRM industry, may they be professionals, practitioners, vendors, consultants or academicians , can come together . It is intended to be a rich repository of information covering the entire gamut of CRM, from pure academic theories to hardcore CRM tools to enhance productivity and profits.
We Need Sales Today (Or There’s No Tomorrow to Worry About)
By: Scott Hornstein, Principal Hornstein Associates.
These are the times of great gnashing of teeth and rending of garments. For many, the wolf is huffing and puffing at the door. The question of the moment is, “How do we increase sales and lower our cost today?” The answer is to look to your two greatest levers: database and accountability.
Why does dissatisfaction with CRM arise?
Provided by: Aina Neva Fiati
It’s a major conundrum that’s a favorite with research firms – CRM spending continues to rise but so do the failure rates of CRM implementations. Why does this happen? Probably because the promise of CRM is too strong to resist. Most companies get into CRM deployments promising themselves that they will follow the recommended best practices and due diligence measures but fail or falter due to some reason or the other.
Can CRM inject vitality into your business?
Yes, it can, it’s a no-brainer. CRM can act as a powerful motivational and binding force that can boost employee morale as well as their performance. The key is to strike a balance between the technical and human aspects that comprise CRM.
Return on Customer: Creating Maximum Value From Your Scarcest Resource
Editorial Review:
Author: Don Peppers - Martha Rogers
Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bestseller, The One to One Future. Now, in Return on Customer, they have written an even more revolutionary book, redefining the very concept of what it means to be “profitable” as a business.