Is Customer Relationship Management an Art or Science?
Customer relationship management has become an important part of business these days. Every successful business today needs to have a solid CRM started in place to ensure that customer satisfaction is always high and that the company is able to conve... Read more »
Speaking Your Customer’s Language: Skill-Based Dialogue Practice
Customer experience (or CX) is on the lime light. Customer experiences remain top priority for most companies, which are actively seeking for the ultimate strategies and technologies to leverage client-centric initiatives and improve service delivery... Read more »
How long does it take CRM to reply?
Internet giant, Yahoo, apparently takes a long time to reply to a customer’s request for email account assistance if at all. Huh? Yep. That’s the gig it and all the other major free email services appear to operate. Each free email service operator t... Read more »
CRM – A new idea?
How CRM has gone from a way of acting, to a type of software and back to an ethos. Ask any business salesperson or manager what CRM is and chances are you will get an answer which makes some reference to a piece of software a company uses to facilita... Read more »
What Made The Apple Store Experience a Memorable One?
It was early on a Saturday morning when my daughter and I turned up at the Apple store in Reading. What grabbed my attention? The store showed up as clean, bright, open, uncluttered, and spacious. I also noticed that there were many customers there. ... Read more »
Most of what passes of as CRM is not CRM
CRM as practiced is not CRM. CRM is about taking the seed of the initial enquiry, inital order, intial sale and turning this into a mutually beneficial relationship through hard work. Work that creates value for the customer AND which allows the sup... Read more »
Returning The ‘R’ In Relationships In CRM
Have you noticed there’s a sea change taking place in the way in which sales, marketing and customers connect? Those days when sales staff ‘pitched’ to ‘sell’ to customers who were grateful to find a half suitable product are considerably on the wan... Read more »
Five Free Apps You Need to Have When Creating Your Own Presentation Folder
Contrary to what inexperienced people think, you really don’t have to break an arm and a leg to design your own presentation folders. There are tons of free resources that you can use to create your own design online. If you’re looking for ways to cr... Read more »
































