- Dick Lee, High-Yield Methods
Adding value to customers in ways that add value back to the company.
- Mike Wittenstein, Chief Experience Officer, www.storyminers.com
I would like to see you explore how companies fare when they focus on what matters to them
- Scott Hornstein, Principal Hornstein Associates
CRM is the delivery of customer care as a strategic product, with measurement and reward
- Kim Proctor, Customer Experience Consultant at www.customersthatclick.com
CRM is a way of orienting a business toward building relationships with customers.
- R. Jones, IT Contractor
I think the first sentence at wikipedia is the most accurate definition I have ever seen of CRM!.
- Paul Greenberg, Author: CRM at the Speed of Light 3e, CCO The 56 Group, LLC
My classic definition is that “CRM is philosophy and a business strategy, supported by a system
- Marco Katrotsos, Social Media Specialist, Founder of Incredicorp
A strategy to get the most out of your business contacts either as a person or as a company.
- Bill Price, President, Driva Solutions
I have used these two definitions in graduate school lectures:
- Piyush Bakshi
The continuous evolution of business processes to attain all-round customer centricity
- Art Hall, President CRM Association Atlanta Chapter
CRM is an applied approach to manage customer interactions on a one-to-one basis
CRM has always been the focus of all companies. For without customers there can be no business .But the tools and techniques in the CRM industry has changed phenomenally and keep evolving continuously.
thinkaboutcrm.com is intended to provide cutting edge information about CRM. Its objective is to initiate, inform and involve – a collaborative platform where everyone from the CRM industry, may they be professionals, practitioners, vendors, consultants or academicians , can come together . It is intended to be a rich repository of information covering the entire gamut of CRM, from pure academic theories to CRM tools to enhance productivity and profits.
Smart marketing: The Customer Conversation
By: Scott Hornstein, Principal Hornstein Associates.
Can we all agree that there is something to what we call the customer "relationship," something that has a lot to do with revenue and profitability? Let me see a show of hands.
By relationship, I think we mean a connection between the marketer and the customer. Not the gooey-kind-of-relationship stuff, but a connection that is defined by, and measured by, the creation of a pattern of preferential repurchase.
Make CRM Work the Way Salespeople Do
Offered Free by: Oracle Corporation
Learn how Oracle Social CRM applications leverage Web 2.0 technologies to help salespeople identify qualified leads, develop effective sales campaigns and presentations, and collaborate with colleagues to close more deals quickly.
Web based CRM
Web based CRM has slowly but steadily made inroads into the main CRM industry and I must admit it is time it established itself. To me a good CRM package should be able to deliver information across the entire enterprise. Another advantage of a web based CRM is the multitude of services it can offer. Voice enabled chat, automated tele-response; email, online and offline help provide an integrated CRM solution. I have a firm conviction that a customer would rather visit the enterprise website and access information than use any other vehicle.
Featured CRM Reading: CRM at the Speed of Light, 3e
Editorial Review:
Author: Paul Greenberg
Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.