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  • CRM Articles

    Engagement in the Channel: Partner Relationship Management Best Practices Like all great buzzwords, “engagement” is a term that perpetuates sloppy thinking. In channel management, engagement gets set up as a goal with the assumption that if partners are engaged then they’re selling. But really,...

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  • CRM Software

    Relationship Management Software Is Only as Good as Your Workflow Technology can do amazing things, but we’re still a long way from a program that can design and optimize a human work process. This is important to keep this in mind as...

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    It seems every five years or so there is a buzz in the channel about a new way to engage your channel partners, communicate with them more effectively and “stay top of mind”. In the last two years, mobile apps for your channel...

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  • CRM Articles

    Once upon a time (or in the late 80s to be specific), someone invented the CRM system. Back then, it was referred to as ‘database marketing’ and although countless organisations jumped on board to start collating data, they simply hadn’t the resources to...

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    If one were to succinctly summarize the very real struggle that CRM companies are faced with today; it would be termed as haplessness in dealing with the tons of data that their systems churn out daily – a regular...

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  • CRM Resources

    Discover how team collaboration provides the missing link for transforming CRM systems into vehicles for building valuable long-term customer partnerships. This SiteScape white paper provides insight into why most CRM systems fall short in supporting collaborative partnerships with customers after the initial sale. Learn...

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  • CRM Resources

      Discover best practices and strategies for improving subscriber engagement. Email marketing has been through a transition over the last five years, adapting to the arrival of social media and maturing to be a key channel for marketers. While many more organizations are embracing social...

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    The top CRM systems trending in 2014 Embellishment, exposed midriffs, monochrome and wanderlust. These are the predicted fashion trends of 2014 but what’s the latest in vogue CRM? And how can you fashion them into your own business with confidence, knowing that they’re not...

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    We’re a nation of talkers. We talk all day – or type – on Twitter, Facebook, e-mail, and at the water cooler. Communication has become the crux around which we build our lives – and our technologies. But somehow we’re still getting it wrong....

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    The importance of good communication with clients is key, and a big secret in the corporate world is that the lifeblood of any business is client relationship management (CRM). Sometimes keeping open lines of communication with clients can be tricky, however. As...

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    For a winning CRM strategy, you will need to coordinate all business elements for making it possible. But, one thing is sure that you have to understand all business elements well. Therefore, you will able to create your winning CRM strategy well. It...

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  • ThinkAboutCRM.com

    These days, almost all businesses rely on technology. No business can ever run smoothly without the use of various systems and applications. One of the most popular programs being used today in the business industry includes the CRM apps. Known as the Customer...

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    Hey Null! It’s time for the results of our 2013 annual email responsiveness survey. You know, where we see if corporations will actually answer one dopey question from one dopey customer. You know—like thanks for being such a loyal email subscriber. Perhaps I started...

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    Businesses big and small can benefit by saving on CRM deployment and installation if they can gauge trends correctly. Here are five crucial CRM trends for 2014 that will define business-consumer interaction not just next year but also beyond that. Focus on mobile –...

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